Hi Robert,
Well, I guess the point is that if they don't use the Title then setting the tip via the template isn't gonna be helpful to you.
In my first training class I think I used vTip (which as fas as I know is still included in the shipping web folder) to demonstrate "fancy tips". Probably not quite as fancy as jqEasyToolTip though. That uses the title, but I'm not sure if I tried HTML at the time.
Cheers
Bruce