Hi Mike, If I'm reading your post right:
1. Just put in a local data (variable), like loc:pagetitle, instead of constant text.
2. You can change the location to anything you want, SO LONG AS it is a folder above your executable, and in the web (or whatever directory you specify). Your users cannot get to a folder underneath the one you specify as your web folder.
That said, I am not entirely sure I've read correctly, what you really are trying to accomplish. Please elaborate if I didn't catch on to what you want to do.